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Jessica Tartila Suma

id.jpg

Branding Bangladesh: The ‘identity’ challenge

Identity matters. It matters most amid flux, which the 21st Century is riddled with. Compromising the past and adding “new” components always knock on identity doors. Distinguishing the non-negotiable identity components from the negotiable gives us a head start.
18 February 2021, 18:00 PM
id.jpg

Branding Bangladesh: The ‘identity’ challenge

Identity matters. It matters most amid flux, which the 21st Century is riddled with. Compromising the past and adding “new” components always knock on identity doors. Distinguishing the non-negotiable identity components from the negotiable gives us a head start.
18 February 2021, 18:00 PM
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