BRAC Bank, Pran-RFL partner to offer digital SME loans to product sellers

BRAC Bank PLC has partnered with Pran-RFL Group to extend its digital SME lending programme "Shafollo" to the group's product sellers.

Under the collaboration, sellers under Pran-RFL Group will be able to access instant digital loans through Shafollo, the country's first fully digital SME lending platform, using BRAC Bank's Shubidha App.

The system enables quick, paperless financing without the need for branch visits.

The initiative aims to support small business owners who often remain outside the formal credit ecosystem by providing them with accessible, technology-driven financing solutions.

A memorandum of understanding and a promoter agreement were signed in Dhaka today to formalise the partnership.

"This partnership redefines how SME financing works in Bangladesh. Through Shafollo, BRAC Bank is ensuring that access to credit is instant, inclusive and fully digital," said Tareq Refat Ullah Khan, managing director and CEO of BRAC Bank PLC.

"By joining hands with Pran-RFL Group, we are empowering thousands of small sellers who form the backbone of our economy," he added.

Uzma Chowdhury, finance director of Pran-RFL Group, said the new financing window will make it easier and faster for sellers to expand their businesses and strengthen the supply chain. "Our sellers are at the heart of the Pran-RFL ecosystem," she said.

The partnership aligns with BRAC Bank's broader commitment to financial inclusion through digital innovation and supports Pran-RFL Group's strategy to enhance growth and sustainability across its distribution network.