Building entrepreneurial, ethical, and future-ready leaders

At the University of Liberal Arts Bangladesh (ULAB), the Bachelor of Business Administration (BBA) program is more than a degree—it is a launchpad for the next generation of entrepreneurial thinkers and ethical leaders. Rooted in liberal arts education, the program empowers students to think creatively, act decisively, and lead responsibly in an ever-changing global business landscape.

An Entrepreneurial Mindset at the Core

The ULAB BBA program is designed to cultivate curiosity, innovation, and initiative. Students learn to identify opportunities, take calculated risks, and turn ideas into impactful ventures. Every course, project, and activity encourages independent thinking and creative problem-solving—hallmarks of an entrepreneurial mindset. Whether students aspire to start their own business or lead in multinational organisations, ULAB ensures they develop the mindset to create, adapt, and inspire.

Flexible, Industry-Driven, and Future-Focused

The four-year BBA program follows an open credit system, allowing students to design their own academic path. They can complement their business major with minors in fields such as Computer Science, Media Studies, or Sustainable Development—broadening their perspective and employability. The curriculum blends academic rigour with real-world learning through case studies, simulations, industry visits, and internships, preparing students to navigate the challenges of global business with confidence.

Sustainability and Ethical Leadership

ULAB's BBA program integrates the UN Sustainable Development Goals (SDGs) into its curriculum, nurturing responsible leaders who balance profit with purpose. Students learn to view business as a force for good—creating sustainable value for people, the planet, and the economy. This commitment to ethics and sustainability has earned ULAB recognition in the Times Higher Education (THE) Impact Rankings.

Global Faculty, Vibrant Campus, and Experiential Learning

ULAB's internationally trained faculty bridge theory and practice, guiding students toward global competence. Beyond classrooms, students engage in entrepreneurial initiatives through the ULAB Business Club, Entrepreneurs' Fair, and YES Club—developing leadership, collaboration, and strategic thinking skills. With over 20 active student clubs, ULAB offers a dynamic campus experience that builds confidence, creativity, and lifelong learning.

Transforming Students into Changemakers

At ULAB, students don't just study business—they live it. The BBA program transforms learners into entrepreneurs, innovators, and responsible leaders who can shape the future of business, society, and the world.